Sunday, March 31, 2013

How Having A Website And Using Social Media Can Drive Business Growth

Having a website and being active in social media can allow businesses to be more efficient, expand market reach, and increase customer satisfaction, all key factors for business growth. In addition, these online outlets allow businesses to connect with their customers which allows for growth and brand promotion.

Some key reasons for having an online website and being active in social media:

1. Online Brochure

Your website services as an online brochure that customers can access at anytime, from anywhere in the world, getting information about your latest products and services offered. Your website allows you to advertise your business every day, 24/7 and any changes that need to be made are effective immediately. 

2. Increase Conversion Rate
Your website plays a vital role in your conversation rate which is a measurement of how many  visitors to your website that take an action (for example a purchase or contact you for additional information) divided by the total amount of people who have visit your site. By creating a website that flows properly and is easy to use, you'll have an additional marketing tool that will help you sell your services and increase trust and confidence in your brand.

3. Ability To Track Sales and Build RetentionWith the proper use of technology, you'll be able to use tools that will help with managing and tracking sales, allowing you to figure out what works best for your website, thereby allowing you to continue to grow your selling strategies while retaining existing customers

4. Streamline Word of Mouth

By leveraging your social media presence (Twitter, Facebook, LinkedIn, Google+, Pinterest), you'll be able to have people promote your brand for free which creates trust and a stronger brand image. 

5. Cost Effective
Having a website and being active in social media is far more cost effective marketing tool than using traditional print media which doesn't have nearly the same reach. While newspapers and print advertisements do have their place in an overall marketing strategy, having a website and social media profiles is a must have for any business, especially SMBs with a limited budget. 

A well designed website and proper use of social media will give your business a competitive edge. For more information about how to leverage your business' existing technology to help with continued business growth and customer satisfaction then please check Iconic Mind which has been featured on Crunch Base or you can connect with us on Facebook, LinkedIn or Twitter.

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