If you already have a Twitter account for your business, you likely use it to post news updates, create brand awareness, build a wider audience and promote everything from store openings to new deals to help with increasing your businesses reach and revenue. Here are a few tips that will help to make sure that you are leveraging Twitter to its fullest extent.
Use Hashtags. The hashtag (#) is a way of marking specific keywords or topics within a Tweet. As there are established hashtags being used on a daily basis, as well as news ones that trend daily, hashtags can be a great way of extending your reach on Twitter, increasing the chances that your message gets shown within a Twitter search, thereby helping your business reach a new audience who can find your tweets and follow your brand. They also allow you to connect with your audience in a more meaningful way. You can use tools like WhatTheTrend, Twubs or Hashtags to find tags that are currently trending.
However, it's important that you are careful with how you use hashtags, as they've become a way for people and businesses to spam. You should only use hashtags that they are consistent with your brand and the tweet that you're sending out. Also, you should never stuff your tweets with tags, so avoid using more than two.
Help people and engage customers. Twitter is more than just sharing links and photos. Twitter is a social network and as such, you should participate in the community by helping people out. Search for tweets related to your niche and answer any questions people have. By assisting people you are building goodwill for both your organization as well as for yourself.
Promote It. Get your Twitter handle know by showing it prominently on your website as well as in all your marketing materials that way you can make it easier for clients and prospective customers to connect with you on Twitter and build your following.